The role of augmented reality experiences in consumers' purchase intention toward new products
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Date
2024
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Wiley-Blackwell Publishing Ltd.
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Ambika, A., Jain, V., Belk, R., Kasilingam, D., & Krishna, R. (2024). The role of augmented reality experiences in consumers' purchase intention toward new products. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2435