The role of de-influencers in shaping meaningful consumer purchase decisions

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1025_The role of de-influencers in shaping meaningful consumer purchase decisions by Nishtha Khurana and Varsha Jain.pdf (8.27 MB)

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2025

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Allied Publishers Pvt. Ltd.

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Khurana, N., & Jain, V. (2025). The role of de-influencers in shaping meaningful consumer purchase decisions. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 5). Ahmedabad: Allied Publishers Pvt. Ltd.

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https://ir.mica.ac.in//handle/123456789/9440

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