Social media platforms’ digitalization or digital dominance?: The bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
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Date
2025
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Taylor and Francis Ltd.
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Spais, G., Haq, J.U., & Jain, V., (2025). Social media platforms’ digitalization or digital dominance?: The bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems. Journal of Promotion Management, https://doi.org/10.1080/10496491.2025.2466838