lmmersive technology for higher engagement among millennials and Gen Z: Case of online stores

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Date

2024

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Excel India Publishers

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Vasavada-Oza, F., Shah, F., & Kaul, J. (2024). lmmersive technology for higher engagement among millennials and Gen Z: Case of online stores. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 3). Ahmedabad: Excel India Publishers.