lmmersive experience and rising of soft powers: Korean content in lndian consumer decision making
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Date
2024
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Excel India Publishers
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Kundu, K., & Patra, S. (2024). lmmersive experience and rising of soft powers: Korean content in lndian consumer decision making. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 61). Ahmedabad: Excel India Publishers.