Dark side narratives of online brand communities: A scoping review of the literature
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Date
2022
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Excel India Publishers
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Bhutani, C., Gupta, S., & Bhel, A.(2022). Dark side narratives of online brand communities: A scoping review of the literature. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 22). Ahmedabad: Excel India Publishers.