How gamification leads to customer engagement?: An exploratory research
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Date
2021
Authors
Chakraborty, Amrita
Roy, Gourav
Sanaria, Apurva
Journal Title
Journal ISSN
Volume Title
Publisher
Excel India Publishers
Abstract
Description
Keywords
Citation
How gamification leads to customer engagement?: An exploratory research [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 11-12). Ahmedabad: Excel India Publishers.