Influencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashion
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Date
2021
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Excel India Publishers
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Influencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashion [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 127-128). Ahmedabad: Excel India Publishers.