Political branding of parties and leaders: A bibliometric clustered analysis of two decades
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Date
2025
Authors
Jain, Varsha
Sharma, Himani
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Volume Title
Publisher
Sage Publications Ltd.
Abstract
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Citation
Jain, V., Gupta Goyal, D., & Sharma, H. (2025). Political branding of parties and leaders: A bibliometric clustered analysis of two decades. International Journal of Market Research, https://doi.org/10.1177/14707853251321567