Why don’t you leave me alone?: Measuring irritation with online behavioral advertising on social media platforms
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Date
2025
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Taylor and Francis Ltd.
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Jagani, K., Yadav, N., & Oza-Vasavada, F. (2025). Why don’t you leave me alone?: Measuring irritation with online behavioral advertising on social media platforms. Journal of Promotion Management, 31(3), 515-547. https://doi.org/10.1080/10496491.2025.2466595