MICAST

Permanent URI for this collection

http://ir.mica.ac.in/handle/123456789/5665

Browse

Browsing MICAST by Author "R. Balki"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Advertising to Filmmaking
    (MICA Ahmedabad, 2020-02-18) R. Balki
    R. Balki, stellar ad man, filmmaker and the Paa of Bollywood speaks about the evolution of advertising over the last two and a half decades, how filmmaking and advertising are two sides of the same coin and the way forward for aspiring advertisers.