MICAST

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http://ir.mica.ac.in/handle/123456789/5665

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Now showing 1 - 20 of 41
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    MICA the premier B-School for Strategic Marketing and Communication, and his vision for its futur
    (MICA Ahmedabad, 2020-02-18) Shailendra Raj Mehta
    In the first episode of MICAST - MICA Ahmedabad's official podcast, the President & Director, Dr. Mehta talks about what makes MICA the premier B-School for Strategic Marketing and Communication, and his vision for its future. To continue listening, tune into the streaming platforms we are present on.
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    Advertising to Filmmaking
    (MICA Ahmedabad, 2020-02-18) R. Balki
    R. Balki, stellar ad man, filmmaker and the Paa of Bollywood speaks about the evolution of advertising over the last two and a half decades, how filmmaking and advertising are two sides of the same coin and the way forward for aspiring advertisers.
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    The MICAn Pedagogy
    (MICA Ahmedabad, 2020-02-18) Preeti Shroff
    In this episode of MICAST, Dr. Preeti Shroff, MICA’s Dean, talks about MICA’s unique and advanced pedagogy and how it puts the institute ahead of the curve.
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    B2B E-Commerce : An Insider’s Perspective
    (MICA Ahmedabad, 2020-02-18) Dinesh Gulati
    Mr. Dinesh Gulati, COO, IndiaMart, speaks about the changing e-commerce sector for B2B business, how IndiaMart is adapting themselves to the changing business dynamics and providing a platform for business owners of every size.
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    The Perpetual Chaos that We Live In
    (MICA Ahmedabad, 2020-03-27) Varun Duggirala
    In our seventh episode ofMICAST, Mr. Varun Duggirala, Co-Founder & Chief Content Officer, The Glitch, and host of the popular podcast 'Advertising is dead' speaks about the importance of meaningful conversations. He takes us through the journey of starting 'The Glitch' and the podcast 'Advertising is Dead'.
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    The Spirit of Adventure
    (MICA Ahmedabad, 2020-04-18) Astad Deboo
    In our 8th episode, we bring to you Padma Shri awardee Mr. Astad Deboo, an Indian contemporary dancer and choreographer. He takes us on his journey of incorporating the western and Indian classical dance forms to create awe-worthy performances and create a niche for himself in India. #MICAnPodcast #AstadDeboo #PadmaShriAward #Facingchallenges #contemporarydance #Kathakali
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    The Creative Way of Being
    (MICA Ahmedabad, 2020-05-20) Shanker Raman
    In our 9th episode of MICAST, the MICAn podcast series, we bring to you a renowned filmmaker and cinematographer, Mr. Shanker Raman. He shares with us his understanding of a paradigm and the need to break free. He also shares his experience of having a class with our CCC students on the topic "Out of the Box". Tune in to find out!!
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    The Three Rs of a Digital Campaign
    (MICA Ahmedabad, 2020-06-08) Arnika Dixit
    In the 10th episode of MICAST, we have with us Ms. Arnika Dixit, Country Head - Digital, Sales & Marketing, Data Analytics and CX for Citibank India. We discussed with her the influence of digital marketing and data analytics in the banking sector. She talks about the need for relevant communication with clients across industries. She stresses the importance of an effortless interface to make digital banking a success.
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    The New Norm: On Marketing & Creativity
    (MICA Ahmedabad, 2020-06-26) Nitesh Mohanty
    S02 E01 | The New Norm • In Conversation with Prof. Nitesh Mohanty on Marketing & Creativity After the success of the first season of MICAST, we are back with another season titled The New Norm, where we discuss with our esteemed faculty members about the implications caused due to the pandemic and the way forward. For the first episode, we have with us Prof. Nitesh Mohanty, Visual Artist and Chairperson CCC Program, MICA. We discuss with him the role of good content and creativity for effective Marketing in the current times.
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    The World of Luxury
    (MICA Ahmedabad, 2020-07-03) Varsha Jain
    Wondering what's up with your favorite luxury brand? Or thinking whether the pandemic will change the luxury sector for good? Well, we might have something for you then. We caught up with Prof. Varsha Jain, Integrated Marketing & Communication and the Co-Chairperson for FPM Program, MICA in the second episode of 'The New Norm', where she gave us a glimpse of the luxury world in the current times. We discussed the impact of the pandemic on the Luxury sector and the way to move forward. Catch us on the other side.
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    The New Norm: On Cultural Connotations
    (MICA Ahmedabad, 2020-07-11) Bikram Bindra
    Finding it difficult to keep track of the changing consumer context? Wondering about the future of advertising? We've got something riveting for you! We caught up with Prof. Bikram Bindra, Adjunct Faculty, MICA & Vice President, Strategic Planning, McCann Worldgroup, in the third episode of 'The New Norm', where he gave us an insight into the shifting cultural norms and changes in the consumer behaviour. We also discussed the impact of the pandemic on advertising and some new marketing trends to look forward to in the future.
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    The New Norm: On The Science of Strategy
    (MICA Ahmedabad, 2020-07-17) Subrat Sarangi
    Tune in for an interesting conversation with Prof. Subrat Sarangi, Assistant Professor, MICA where we discuss everything from the influence of IoT & Blockchain to forecasting the placement season for the batch of 2021! Wait till the end to know about the competitive edge that he feels MICA has over other management schools in the rapid-fire segment. #TheNewNorm #Podcast #Marketing #Strategy #Operations #SupplyChain #Blockchain #IOT #Pandemic #Management #School #bschool
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    The New Norm: On The Media Fanfare
    (MICA Ahmedabad, 2020-07-24) Sanjeev Kotnala
    Do you ever wonder, how this lockdown period could have been completely different without the presence of media? We caught up with Prof. Sanjeev Kotnala, Brand and Marketing Consultant and a Visiting Faculty at MICA, in the fifth episode of 'The New Norm', where he gave us a glimpse of the current scenario in the media industry. We discussed the impact of the pandemic on traditional media platforms, the prudent OTT channels, and the increased fandom around podcasts. Catch us on the other side! #Marketing #Podcast #MBA #Media #OTT #MICA
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    The New Norm: On Let's Talk Money
    (MICA Ahmedabad, 2020-07-31) Taral Pathak
    After covering Marketing, Advertising, Luxury, Strategy, and Media, we have finally reached a discussion about the backbone of every industry, Finance. We caught up with Prof. Taral Pathak, Assistant Professor, Business Management, MICA, in the sixth and final episode of 'The New Norm', where he sets a better context for us to understand the financial sector. We discussed the impact of the pandemic on the banking sector, government policies to recover the economy, and the surprisingly healthy stock markets. So, Let's Talk Money! #TheNewNorm #Podcast #Marketing #Finance #Banking #Digital #StockMarket #Pandemic #Management #School #bschool
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    Beyond the Baoradroom: Loan-ed Out!
    (MICA Ahmedabad, 2020-10-10) Mazin Abdullah
    Tune in for a gripping conversation with Mr.Mazin Abdullah, Senior Director, Cross-Sell, Lendingkart, where he takes through his journey and discusses in brief about the FinTech space in India (4:47), the impact of COVID on the industry, and retail lending can be a good option to explore in such times (10:50). He also talks about how AI is helping mitigate the risk of unsecured loans and newer innovations for startups (20:30). Wait till the end for some excellent tips on managing personal finance! (30:00) The full podcast out now. Streaming on every platform of your choice! @micast_themicanpodcast @mica_schoolofideas #BeyondTheBoardroom #MICAST #micaschoolofideas #ExpertOpinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #fintech #lendingkart
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    Beyond the Boardroom: What's in store?
    (MICA Ahmedabad, 2020-10-23) Siddharth Agrawal
    Tune in for an engrossing conversation with Mr. Siddharth Agrawal, Head, Premium and Luxury Brands, AJIO.com. He takes us through his journey (1:00), talks about the evolution of retailing (3:00), the importance of service in today's world (9:43) and discusses new trends like supercharging (21:18). Wait till the end to hear him talk about first 'standing in' to be able to 'stand out'. He also shares his MBA experience and tips for students! (30:58) The full podcast out is now. Streaming on every platform of your choice! #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #retail #AJIO
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    Beyond the Boardroom: Digital Renovation
    (MICA Ahmedabad, 2020-10-26) Mohit Arora
    Tune in for an interesting conversation with Mr. Mohit Arora, Global Digital Marketing Lead, Mars, Petcare. Hear him talk about his journey (1:00), standing out in a digital chaos (5:24), managing a campaign gone wrong (11:25) and what the future holds for digital (18:10). He also gives us insights on how different elements in the business value chain get impacted by digital transformation (20:30) and whether automation & social distancing will impact on-ground sales (25:35). The full podcast is out now. Streaming on every platform of your choice! #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #digi #digital #mars #transformation
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    Beyond the Boardroom: Game of Analytics
    (MICA Ahmedabad, 2020-11-03) Vijay Udasi
    Tune in for an insightful conversation with Mr. Vijay Udasi, SVP Intelligent Analytics Lead, India & Indonesia, Nielsen. Hear him talk about his journey (1:00), key issues with data privacy (3:27), increased demand for analytics post-pandemic (7:45), and the major trends to look for in FMCG, Retail & Media space (12:10). He also talks about the change in streaming culture owing to the lockdown (16:52), AI as an alternative to coding (21:45), and his take on sustainable analytics(27:40). The full podcast is out now. Streaming on every platform of your choice! @micast_themicanpodcast @mica_schoolofideas #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #bigdata #podcast #indianpodcast #analytics #Nielsen #marketresearch
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    Beyond the Boardroom: Changes, Culture & Consumer
    (MICA Ahmedabad, 2020-12-18) Yan Han
    Tune in to this insightful conversation with Ms. Yan Han, Chairperson, International Business at Topline Consulting Group. Catch her talk about grabbing attention and creating an impact (5:33), understanding consumer sentiment and creating content which is wholistic and empathetic (9:15) and her favourite Indian word 'jugaad'! She also talks about forecasting demand in unprecedented times (15:30), understanding human beings across cultures and designing products which connect with people in a world dominated by technology (22:40). The full podcast is out now. Streaming on every platform of your choice! IGTV bit.ly/2HaCRui Spotify spoti.fi/3lLkuuY Google Podcast bit.ly/2HguJIW Apple Podcast apple.co/3kGHiL6 JioSaavn bit.ly/36Kan3j #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #podcast #indianpodcast #topline #culture #consumer #insights
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    Breaking nine to five: Sledging through difficulties
    (MICA Ahmedabad, 2021-02-07) Shiva Keshavan
    Tune into this conversation with Mr. Keshavan, where we drive lessons from his sheer grit and passion for Luge. He spoke about his journey that began in Himachal with no resources (4:28), how marketing and sports can be blended (11:13) and role of movies (20:11). He also talks about how he used crowdfunding to raise funds to travel for the Olympics (14:14) and his advice to people chasing their dreams of "controlling the controllables" (31:12). The full podcast is out now. Streaming on every platform of your choice!