MICAST

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http://ir.mica.ac.in/handle/123456789/5665

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Now showing 1 - 20 of 41
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    Advertising to Filmmaking
    (MICA Ahmedabad, 2020-02-18) R. Balki
    R. Balki, stellar ad man, filmmaker and the Paa of Bollywood speaks about the evolution of advertising over the last two and a half decades, how filmmaking and advertising are two sides of the same coin and the way forward for aspiring advertisers.
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    B2B E-Commerce : An Insider’s Perspective
    (MICA Ahmedabad, 2020-02-18) Dinesh Gulati
    Mr. Dinesh Gulati, COO, IndiaMart, speaks about the changing e-commerce sector for B2B business, how IndiaMart is adapting themselves to the changing business dynamics and providing a platform for business owners of every size.
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    Being Your Own Brand in the Gig Economy
    (MICA Ahmedabad, 2023-03-15) Deepak Gopalakrishnan
    Have you ever dreamt of being at the helm of your own brand as a freelancer? We’re in conversation with Deepak (Chuck) Gopalakrishnan about creating distinctive personal brands as key differentiators in a highly competitive and rapidly growing global gig economy. Coupled with sage wisdom about tackling frantic freelancing hurdles that include finding a work-life balance, multi-tasking, time management, structuring & organising processes and output. Deepak is a digital marketing and strategy freelancer, podcaster, co-founder of Rough Paper Creative, and an ‘09 MICAn. Having worked with the likes of Ogilvy, Leo Burnett India, & OML + Insider.in; Deepak chose the gig economy and built his digitally enabled self-brand “ChuckOfAllTrades”. During this riveting episode, we explore: 1:20 - How to balance multiple gigs and responsibilities effectively as a freelancer 2:53 - Discussing the pandemic’s push to the global gig economy and excelling in the world of freelancing today 20:34 - How to build audiences that love your content 35:22 - The coveted origin story behind Deepak’s self-brand ‘Chuck’
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    Beyond the Baoradroom: Loan-ed Out!
    (MICA Ahmedabad, 2020-10-10) Mazin Abdullah
    Tune in for a gripping conversation with Mr.Mazin Abdullah, Senior Director, Cross-Sell, Lendingkart, where he takes through his journey and discusses in brief about the FinTech space in India (4:47), the impact of COVID on the industry, and retail lending can be a good option to explore in such times (10:50). He also talks about how AI is helping mitigate the risk of unsecured loans and newer innovations for startups (20:30). Wait till the end for some excellent tips on managing personal finance! (30:00) The full podcast out now. Streaming on every platform of your choice! @micast_themicanpodcast @mica_schoolofideas #BeyondTheBoardroom #MICAST #micaschoolofideas #ExpertOpinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #fintech #lendingkart
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    Beyond the Boardroom: Changes, Culture & Consumer
    (MICA Ahmedabad, 2020-12-18) Yan Han
    Tune in to this insightful conversation with Ms. Yan Han, Chairperson, International Business at Topline Consulting Group. Catch her talk about grabbing attention and creating an impact (5:33), understanding consumer sentiment and creating content which is wholistic and empathetic (9:15) and her favourite Indian word 'jugaad'! She also talks about forecasting demand in unprecedented times (15:30), understanding human beings across cultures and designing products which connect with people in a world dominated by technology (22:40). The full podcast is out now. Streaming on every platform of your choice! IGTV bit.ly/2HaCRui Spotify spoti.fi/3lLkuuY Google Podcast bit.ly/2HguJIW Apple Podcast apple.co/3kGHiL6 JioSaavn bit.ly/36Kan3j #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #podcast #indianpodcast #topline #culture #consumer #insights
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    Beyond the Boardroom: Digital Renovation
    (MICA Ahmedabad, 2020-10-26) Mohit Arora
    Tune in for an interesting conversation with Mr. Mohit Arora, Global Digital Marketing Lead, Mars, Petcare. Hear him talk about his journey (1:00), standing out in a digital chaos (5:24), managing a campaign gone wrong (11:25) and what the future holds for digital (18:10). He also gives us insights on how different elements in the business value chain get impacted by digital transformation (20:30) and whether automation & social distancing will impact on-ground sales (25:35). The full podcast is out now. Streaming on every platform of your choice! #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #digi #digital #mars #transformation
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    Beyond the Boardroom: Game of Analytics
    (MICA Ahmedabad, 2020-11-03) Vijay Udasi
    Tune in for an insightful conversation with Mr. Vijay Udasi, SVP Intelligent Analytics Lead, India & Indonesia, Nielsen. Hear him talk about his journey (1:00), key issues with data privacy (3:27), increased demand for analytics post-pandemic (7:45), and the major trends to look for in FMCG, Retail & Media space (12:10). He also talks about the change in streaming culture owing to the lockdown (16:52), AI as an alternative to coding (21:45), and his take on sustainable analytics(27:40). The full podcast is out now. Streaming on every platform of your choice! @micast_themicanpodcast @mica_schoolofideas #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #bigdata #podcast #indianpodcast #analytics #Nielsen #marketresearch
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    Beyond the Boardroom: What's in store?
    (MICA Ahmedabad, 2020-10-23) Siddharth Agrawal
    Tune in for an engrossing conversation with Mr. Siddharth Agrawal, Head, Premium and Luxury Brands, AJIO.com. He takes us through his journey (1:00), talks about the evolution of retailing (3:00), the importance of service in today's world (9:43) and discusses new trends like supercharging (21:18). Wait till the end to hear him talk about first 'standing in' to be able to 'stand out'. He also shares his MBA experience and tips for students! (30:58) The full podcast out is now. Streaming on every platform of your choice! #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #retail #AJIO
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    Breaking nine to five: Creating a home for India's storytellers
    (MICA Ahmedabad, 2021-04-04) Srishti Behl
    Tune into this insightful conversation we had with Ms. Srishti Behl, Director of International Original Film at Netflix India. She talked about how she navigates and puts her finger on the right kind of stories (5:50), how she chooses whether a particular story has to be pitched as a Netflix original (8:00), and she measures the success of each show (11:50). She also gave us insights into the Indian consumer (13:33). She spoke about the Anthology format of telling stories (18:10) and what she thinks of the streaming platforms serving as the meeting point of established ‘stars’ and budding storytellers (22:16). The full podcast is out now, streaming on every platform of your choice! Don't forget to tune in.
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    Breaking nine to five: Sledging through difficulties
    (MICA Ahmedabad, 2021-02-07) Shiva Keshavan
    Tune into this conversation with Mr. Keshavan, where we drive lessons from his sheer grit and passion for Luge. He spoke about his journey that began in Himachal with no resources (4:28), how marketing and sports can be blended (11:13) and role of movies (20:11). He also talks about how he used crowdfunding to raise funds to travel for the Olympics (14:14) and his advice to people chasing their dreams of "controlling the controllables" (31:12). The full podcast is out now. Streaming on every platform of your choice!
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    Breaking nine to five: Stories through the lens
    (MICA Ahmedabad, 2021-02-21) Aishwarya Sridhar
    Tune into this fascinating conversation we had with Ms. Aishwarya Sridhar She talked about how her childhood played a role in shaping her aspiration(1:14) and preparing herself for different shoots (9:11). She also takes us through her experience of the wetlands, her story of how she saved Panje (Maharashtra) from being yet another concrete jungle (15:10), and the importance of personal branding for a photographer in today's day and age (19:10) The full podcast is out now, streaming on every platform of your choice!
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    Breaking nine to five: Transforming creativity into business
    (MICA Ahmedabad, 2021-03-08) Vivek Prabhakar
    Tune into this engrossing conversation we had with Mr. Vivek Prabhakar, founder of Chumbak Design. He talks about his journey of starting and growing Chumbak (1:10), how was it like venturing into a domain without expertise (6:15) and investing heavily in retail in a time digital is going strong (16:27) He also spoke about how imperative is crafting a unique customer experience for a brand (20:14) and his advice to young entrepreneurs (26:59). The full podcast is out now, streaming on every platform of your choice!
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    Breaking nine to five: Turning passion into business
    (MICA Ahmedabad, 2021-02-14) Sujata & Taniya Biswas
    Tune into this fascinating conversation we had with Ms. Sujata & Taniya. They talked about their journey and inspiration behind SUTA (1:55), building a saree brand without a formal education in design (5:26), and the importance of building communities for brands (10:30). They also spoke about how they realised HR is the most critical function (19:47) and how to select the right co-founder (21:53). For those who want to know about entrepreneurship, this is a power-packed raw episode in the true sense. The full podcast is out now, streaming on every platform of your choice!
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    Brevity: The Soul of Effective Communication
    (MICA, 2023-01-07) Prof Ruchi Tewari
    Prof. Ruchi Tewari, Associate Professor fro the Communications Area at MICA, thinks you can't overstate the importance of crisp communication in a world full of over-saturated messaging. As attention spans shrink and 'clutter-breaking' becomes the need of the hour, Professor Ruchi breaks down her basic tenets of how one can cut through the noise. In this episode of Beyond The Classroom with MICAST, we bring onboard one of MICA's beloved communications professors and discuss: 1. Getting down to the basics of eradicating clutter: 1:08 2. Her thoughts on some of her trademark expressions and phrases from class: 9:10 3. The key things to keep in mind when presenting an idea: 14:00 Stay tuned till the end to hear more about a side of Professor Ruchi you may not have heard of: her love for biking and her Bullet. Check out MICAST on all your favourite streaming platforms! MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Decrypting Crypto with Prof. Rasananda Panda, Core Faculty of Economics
    (MICA, 2023-01-18) Prof Rasananda Panda
    Fondly remembered by generations of MICAns, Prof. Rasananda Panda has unveiled the world of economics to all who have come to study business at MICA for over 15 years. His sharp understanding of business dynamics, the economic environment of India and other emerging markets have fundamentally shaped MICAn students' understanding of economics. In this episode of Beyond The Classroom with MICAST, we delve into some hot-button issues in the business world - cryptocurrency, Web 3.0 and the economy's future. We discuss: 1. A basic look at cryptocurrency investments: 0:40 2. The regulation conundrum 3:58 3. Is there a crypto bubble?: 11:24 Prof Panda also engages in his favourite activity - answering student questions! Stay tuned till the end for some illuminating answers to questions that Shachee Desai and David Caleb sent in! MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Driving Change with Kamal Bali
    (MICA Ahmedabad, 2023-05-06) Kamal Bali
    Long and illustrious careers are usually bolstered by hundreds of stories and anecdotes, a lifetime of experiences; moulding an astute business lens in the process - and we have proof. We’re in conversation with Mr. Kamal Bali, President & Managing Director at Volvo Group, India. Mr. Bali has been spearheading top global and Indian brands as President & CEO for two decades, and has established a number of multinational corporations in India. Having accumulated precious cross-functional knowledge, Mr. Bali is respected for his value-based leadership and professionalism with a strong ethos. Fun fact: He has also been knighted and awarded one of Sweden’s highest honours by Their Majesties, the King and Queen of Sweden! In the MICAST Studio, we discussed: 14:07 - Sustainable rapid innovation, and the future of mobility 18:00 - Advice for young entrepreneurs 20:59 - Artificial intelligence and the human touch, in application Stream NOW on all your favourite platforms! Follow MICAST on Instagram: / micast_them. . MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    From Challenges to Solutions
    (MICA Ahmedabad, 2023-07-03) Vaibhav Munjal
    From #Challenges to #Solutions: Our newest episode with Vaibhav Munjal, Co-founder of @ChalchitraTalks, is dedicated to helping #creators find harmony between artistic expression and sustainable livelihood. 03:42 For those who do not know about CCT, ChalChitra Talks is a one-stop destination for all your recommendations… #movies, #books, #podcasts, #TVshows, #poetry and so on. 13:50 In this short episode, Vaibhav shares his insights on his journey while building a #sustainable career that stands the test of time. We believe that in a world filled with so much content around us, ChalChitra Talks comes as a beautiful filter, bracketing meaningful #content that we can consume. Enjoy listening!
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    MICA the premier B-School for Strategic Marketing and Communication, and his vision for its futur
    (MICA Ahmedabad, 2020-02-18) Shailendra Raj Mehta
    In the first episode of MICAST - MICA Ahmedabad's official podcast, the President & Director, Dr. Mehta talks about what makes MICA the premier B-School for Strategic Marketing and Communication, and his vision for its future. To continue listening, tune into the streaming platforms we are present on.
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    Power in Pride
    (MICA Ahmedabad, 2022-12-26) Suhail Abbasi
    The Pride Movement in India has rested on the shoulders of those who worked tirelessly to create spaces for the community that helped them feel safe and accepted. The Humsafar Trust, established in 1994, is one of the leading organisations that stepped up to the task of making queer voices heard. Suhail Abbasi, Co-Founder of The Humsafar Trust, joins us for a very special Power In Pride edition of MICAST, to tell us the captivating story of Humsafar, the Indian LGBT+ community, and his own illustrious media career! In this episode, we cover: The Humsafar Story 1:20 Representation of queer people in media 13:58 How does one become a good ally to the community? 22:55
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    Rid Yourself of Research Anxiety
    (MICA Ahmedabad, 2023-05-06) Manisha Shelat
    How can I address and eliminate research anxiety? Feelings of fear and uncertainty associated with authentic scientific research and production, not knowing where to begin an exploratory thought or approach to a hypothesis, and even facing imposter syndrome during publication - all constitute research anxiety. And, we’ve found a virtuoso capable of answering our question at length. We’re in conversation with Prof. Manisha Pathak-Shelat (Professor, Communication & Digital Platforms and Strategies & Chair - Centre for Development Management and Communication (CDMC) MICA, Editor, JOCC, India). She’s served as Editor of the Journal of Creative Communication, SAGE Publications, and has also been a Researcher at the University of Wisconsin-Madison. A leading voice in the area of communication research and publication. In this episode, we talk about the following: 1:07 - why does research scare so many people away? 3:10 - understanding the umbrella term ‘communication research.’ 12:38 - tips and tricks to be a good researcher today Stream NOW on all your favourite platforms! Follow MICAST on Instagram: / micast_them… MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in