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Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker
(Indian Institute of Management, Ahmedabad, 2005) Basalingappa, Anita
lmpact of virtual reality lmmersive experience on consumer lnvolvement: A tourism destination perspective
(Excel India Publishers, 2024) Hanagandi, Naveenkumar; Mall, Sunita; Basalingappa, Anita
Marketing theory in marketing education and marketing discipline
(Excel India Publishers, 2021) Basalingappa, Anita