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Item A decade (2008-2018) of advertising research productivity: A bibliographical review(Excel India Publishers, 2021) Bezbaruah, Subhalakshmi; Jain, VarshaItem A new walk in the future of the metaverse: Marketing implications for consumer behavior(Wiley-Blackwell Publishing Ltd., 2024) Jain, VarshaItem A note on finding information for industry and strategy analysis: Background note by U. T. Rao(The Case Centre, Cranfield University, 2023) Rao, U.T.Item A note on finding information for industry and strategy analysis: Teaching note by U. T. Rao(The Case Centre, Cranfield University, 2023) Rao, U.T.Item A revelation of employee feelings of alienation during post-mergers and acquisition: An outcome of perceived organizational justice by Anjali Bansal(Emerald Group Publishing Ltd., 2017) Bansal, AnjaliItem A study on in-app mobile advertising: Exploring advertising value, flow and personalization(Excel India Publishers, 2021) Karamchandani, Shikha; Vasavada-Oza, FalguniItem Abusive supervision and employee psychological and work outcomes: A moderation performed by different power distance orientation cultures(Excel India Publishers, 2021) Bansal, Anjali; Desai, TarjaniItem Action moves to mint street this week by Rasananda Panda and Prashanta Panda(2017) Panda, RasanandaItem After a click… and after the post: Interaction ritual theory explains the selfie posting behavior(Excel India Publishers, 2021) Tewari, RuchiItem AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat by Varsha Jain(Wiley-Blackwell Publishing Ltd., 2023) Jain, VarshaItem An empirical study on credit risk management: The case of nonbanking financial companies by Sunita Mall(Incisive Media Plc., 2018) Mall, SunitaItem Analysing the lnfluence of social media on the rise of ott platforms: A comprehensive analysis of violence, crime stories, and viewer engagement(Excel India Publishers, 2024) Raval, Brahma Ghosh; Mehras, Anusha; Vaish, Digant; Nandy, PratikItem Ardhnareshwar "Are you a great dad?" Dad in ad in "Dad-ads. By Rasananda Panda, Prashanta Chandra Panda and Anushree Karani(2015) Panda, Rasananda; Karani, AnushreeItem Assessing the impact of using generative AI in the process of critical thinking for strategic communication(Allied Publishers Pvt. Ltd., 2025) Tewari, Ruchi; Govilkar, Srushti; Jain, PriyanshiItem Blue economy By Prashanta Chandra Panda , Rasananda Panda and Robin Infant Raj(2015) Panda, Rasananda; Raj, Robin InfantItem Bollywood advertising by Rebecca Sudan and Soumik Parida(World Advertising Research Centre (WARC), 2011) Sudan, RebeccaItem Boundary free learning: Defining the learning outcomes in a modern lndian context(Excel India Publishers, 2024) Shah, ForumItem But to say advertising is dead or dying is being somewhat naive by Sushil Bahl(2003) Bahl, SushilItem Chhote-chhote-shehronse By Prashanta Ch. Panda, Rasannada Panda and Gurpreet Kour(2015) Panda, Rasananda; Kour, Gurpreet