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Item Retail Management: A strategic approach(Pearson Education India, 2002) Mini MathurItem But to say advertising is dead or dying is being somewhat naive by Sushil Bahl(2003) Bahl, SushilItem Untitled(2004)Item Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker(Indian Institute of Management, Ahmedabad, 2005) Basalingappa, AnitaItem When safe advertisers took the road less travelled(Financial Express, 2005) Vasavada-Oza, FalguniItem The marketing battle: Sponsorship V/S ambushing(USP AGE, 2006) Seema Gupta; Satish PandeyItem Impact of ambush marketing on sponsor identification by Seema Gupta and Satish Pandey(Indian Instititue of Management Bangalore, 2007) Gupta, Seema; Pandey, Satish C.Item Insight on accounting planning: A view from the Indian ad industry(The American Academy of Advertising, San Mateo, California, 2008) Vasavada-Oza, FalguniItem Memories of a lost land interview of Rita Kothari(Mudra Institute of Communications, Ahmedabad (MICA), 2009) Kothari, RitaItem Issues in health communication in India: a stakeholders perspective by Satyajeet Nanda, Aparimita Pramanik and Aarzoo Daswani(2009) Nanda, Satyajeet; Pramanik, Aparimita; Daswani, AarzooItem Effect of women’s nutritional status on fertility: study of a non-industrial population in Orissa by Satyajeet Nanda(Mudra Institute of Communications Research (MICORE): Ahmedabad, 2009) Nanda, SatyajeetItem Towards a theory of stigmatization: a study of persons living with HIV by Satyajeet Nanda, Aparimita Pramanik(2009) Nanda, Satyajeet; Pramanik, AparimitaItem Work stress in advertising professionals of India: An HRD perspective by Satish C. Pandey(2009) Pandey, Satish C.Item Bollywood advertising by Rebecca Sudan and Soumik Parida(World Advertising Research Centre (WARC), 2011) Sudan, RebeccaItem Luxury in India: Key drivers of a growing market by Pradeep Krishnatray and Himanshu Dandotiya(World Advertising Research Centre (WARC), 2011) Krishnatray, Pradeep; Dandotiya, HimanshuItem Moving towards new AGENDA for GENDER for discourse by Rahul Mane(2014) Mane,Rahul