Browsing by Author "Das, Kallol"
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Item Anganwadi / School Transformation Program: With YUVA Foundation(MICA, 2025) Nair, Abhinand; Vishwanath, Ajeya; Dutta, Ankita; Gupta, Kshitij; Mohta, Riya; Arohan, Yash; Das, Kallol; Joshi, HemangThe Anganwadi Transformation Project at Nasmed is a collaborative initiative undertaken as part of MICA’s rural immersion program in partnership with Yuva Unstoppable, a leading non-profit organization in India. This initiative aims to provide MICA students with experiential learning opportunities to engage with rural communities, understand challenges, and propose actionable, sustainable solutions. The project aligns with MICA’s mission to integrate academic rigor with social responsibility and Yuva Unstoppable’s vision to drive grassroots change by addressing gaps in education, health, and infrastructure. Yuva Unstoppable has a proven track record of transforming over 330 Anganwadis and schools across India, with significant improvements in attendance, health outcomes, and learning environments. Their approach combines infrastructural upgrades, health interventions, and community engagement to create sustainable impact. Nasmed, a semi-rural village located 20 kilometers from Ahmedabad, was identified as the focus of this project due to its unique socio-economic dynamics and the potential for meaningful interventions within its educational and nutritional systems.Item Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework(Routledge, 2025) Das, Kallol; Mungra, Yogesh; Namboodiri, SoorajItem Case study research: CRM best practices in foreign bank in India by Kallol Das and Renuka Garg(2011) Das, KallolThe current paper studies the deployment of CRM best practices in the context of Indian retail banking, specific to a very prominent foreign bank situated in the country. The paper lists 29 CRM best practices culled from recent literature. Further, the research elaborates how well the best practices have been deployed in the selected bank. The study reveals that, excepting a few, many of the best practices are actually very well-deployed. The case study report will definitely guide other lagging Indian banks and even other non-banking service sector firms to go for comprehensive deployment of CRM best practices.Item Creative meta-skills: Construct, dimensions and implications for marketing professionals by Kallol Das and Yogesh Mungra(Sage Publications Ltd., 2023) Das, Kallol; Mungra, YogeshItem CRM best practice: A case study of IDBI Bank: A study with specific reference to retail banking by Kallol Das(2011) Das, KallolThe current study explores the association between deployment of customer relationship management (CRM) best practices and loyalty of profitable customers in Indian retail banking sector. The study comprises two parts. The first part called the CRM best practices survey involves the use of descriptive research design. The second part viz. case study research involves the use of embedded customer loyalty survey. The hypothesis testing based on literal and theoretical replication is done using the concept of pattern matching. The findings reveal that there is no perfect bank, as yet, across the three bank types, which has deployed all the 29 CRM best practices to the fullest extent. The results of literal and theoretical replication done by using pattern matching technique indicates no strong association between deployment of CRM best practices in scheduled commercial banks and loyalty levels of both high and medium relationship value retail customers. The study develops a list of 29 CRM best practices, which may be helpful to the organizations toward achieving comprehensive CRM deployment. The results also imply that going for CRM deployment may not be a profitable strategy for retail banks, particularly in the Indian context.Item CRM best practices: A case study research on State Bank of India by Kallol Das and Renuka Garg(Journal of Marketing and Communication (Vol. 06, No. 03, January-April, 2011), 2011) Das, KallolItem Does the interface quality of mobile shopping apps affect purchase intention?: An empirical study by Kallol Das(Elsevier, 2020) Das, KallolItem Evaluating The Marketing Efficiency, Income Impact of Ujjaval Farmer Producer Company On Tribal Farmers – A Case Study Research(MICA, 2025) Verma, Manan; Sethi, Mridul; Agarwal, Ritvik; Shrey, Sumit; Srivastava, Suyash; Tiwari, Vinayak; Das, Kallol; Karmur, Rajsi KrithikaUjjaval FPC, a community-based farmer organization, serves as a central entity to improve tribal farmers' income through various agriculture-focused services. Officially registered with 633 shareholders and an equity capital of INR 6.8 lakhs, Ujjaval FPC’s mission includes expanding its shareholder base to 1,000 members while focusing on infrastructure for storage, grading, and packing, input supply, and partnerships with manufacturers for agricultural innovations. Notable achievements include establishing agricultural input businesses across two outlets and generating revenue of INR 199.63 lakhs, thus enhancing the economic resilience and cohesion within the tribal farming community.Item Game on!: How gamified loyalty programs boost customerengagement value by Kallol Das(Elsevier, 2021) Das, KallolItem Impact of augmented reality on the online purchase behaviour of Generation Y: An Indian perspective by Ishita Bhattacharya and Kallol Das(Tolani Institute of Management Studies, 2015) Das, KallolItem Magic films: The case of an Indian start-up by Kallol Das, M. Chatterjee and U.T. Rao(2012) Das, Kallol; Rao, U.T.Subject area Principles of Management, in particular, the topics of planning, organizing, leading, controlling, human resource management, and operations management. Study level/applicability The case will be helpful to undergraduate and graduate business school students for learning the subject, Principles of Management. Case overview Vikas Jha, the newly appointed executive producer and CEO of Magic Films, is a troubled man today. At 29, he is also an unusually tired man to lead this social enterprise presently focussing on producing and distributing short films that carry a strong social message. A whole set of problems is plaguing this start up leaving Vikas totally clueless about the future course of action! The case dwells on the challenges of a film production start-up and provides an opportunity for readers to explore creative solutions to management problems. Expected learning outcomes Critical thinking, creative thinking, communication skills and leadership ability are some of the liberal arts outcomes that the case study attempts to deliver. In addition, it enables students to apply their knowledge and understanding of key principles of management in solving the case problems. Thus, the case also provides transfer ability as an important learning outcome. Supplementary materials Teaching notes. Additional material with respect to film production can be helpful to the students in appreciating the finer aspects of this case, which deals with filmmaking. In this direction, helpful links to useful resources are mentioned in the case study.Item MICA's unique rural immersion program: Combining experiential learning and community engaged learning synergistically(Routledge, 2025) Das, Kallol; Mungra, YogeshItem Past, present and future of research inrelationship marketing: A machine learning perspective by Kallol Das and Yogesh Mungra(Emerald Group of Publishing Ltd., 2022) Das, Kallol; Mungra, YogeshItem Plugged into the future: How immersive technologies are changing service experiences?(Emerald Group Publishing Ltd., 2025) Pande, Tanushree; Das, KallolItem Relationship marketing and CRM in Indian retail banking by Kallol Das(Lambart Academic Publishing: Deutschland, 2011) Das, KallolItem Role of culture in consumer marketing: Theoretical roots and thematic trajectories(Sage, 2023) Das, KallolItem School Transformation Program Impact Assessment: With Yuva Unstoppable(MICA, 2025) Srivastava, Ishaan; Vasavada, Nupur; Agarwal, Kanishk; Tiwari, Pooja; Das, Kallol; Joshi, HemangYuva Unstoppable is an NGO committed to driving transformative change in underserved communities across India. Founded in 2005 by Amitabh Shah, the organization was inspired by the vision of creating grassroots impact through education, health, and infrastructural development. In Thol, Yuva’s initiatives address pressing issues such as inadequate school facilities, lack of access to clean drinking water, and poor sanitation, aiming to uplift the community through sustained engagement and impactful interventions. Yuva’s philosophy emphasizes a collaborative approach, involving local stakeholders, school authorities, and students themselves. By aligning its efforts with government schemes and mobilizing corporate partnerships, Yuva ensures that its projects are both scalable and sustainable. This section delves into the specific contributions of Yuva in Thol, analyzing the outcomes of its initiatives and exploring avenues for further improvement