Browsing by Author "Das, Kallol"
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Item Anganwadi / School Transformation Program: With YUVA Foundation(MICA, 2025) Nair, Abhinand; Vishwanath, Ajeya; Dutta, Ankita; Gupta, Kshitij; Mohta, Riya; Arohan, Yash; Das, Kallol; Joshi, HemangThe Anganwadi Transformation Project at Nasmed is a collaborative initiative undertaken as part of MICA’s rural immersion program in partnership with Yuva Unstoppable, a leading non-profit organization in India. This initiative aims to provide MICA students with experiential learning opportunities to engage with rural communities, understand challenges, and propose actionable, sustainable solutions. The project aligns with MICA’s mission to integrate academic rigor with social responsibility and Yuva Unstoppable’s vision to drive grassroots change by addressing gaps in education, health, and infrastructure. Yuva Unstoppable has a proven track record of transforming over 330 Anganwadis and schools across India, with significant improvements in attendance, health outcomes, and learning environments. Their approach combines infrastructural upgrades, health interventions, and community engagement to create sustainable impact. Nasmed, a semi-rural village located 20 kilometers from Ahmedabad, was identified as the focus of this project due to its unique socio-economic dynamics and the potential for meaningful interventions within its educational and nutritional systems.Item Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework(Routledge, 2025) Das, Kallol; Mungra, Yogesh; Namboodiri, SoorajItem Creative meta-skills: Construct, dimensions and implications for marketing professionals by Kallol Das and Yogesh Mungra(Sage Publications Ltd., 2023) Das, Kallol; Mungra, YogeshItem CRM best practices: A case study research on State Bank of India by Kallol Das and Renuka Garg(Journal of Marketing and Communication (Vol. 06, No. 03, January-April, 2011), 2011) Das, KallolItem Does the interface quality of mobile shopping apps affect purchase intention?: An empirical study by Kallol Das(Elsevier, 2020) Das, KallolItem Evaluating The Marketing Efficiency, Income Impact of Ujjaval Farmer Producer Company On Tribal Farmers – A Case Study Research(MICA, 2025) Verma, Manan; Sethi, Mridul; Agarwal, Ritvik; Shrey, Sumit; Srivastava, Suyash; Tiwari, Vinayak; Das, Kallol; Karmur, Rajsi KrithikaUjjaval FPC, a community-based farmer organization, serves as a central entity to improve tribal farmers' income through various agriculture-focused services. Officially registered with 633 shareholders and an equity capital of INR 6.8 lakhs, Ujjaval FPC’s mission includes expanding its shareholder base to 1,000 members while focusing on infrastructure for storage, grading, and packing, input supply, and partnerships with manufacturers for agricultural innovations. Notable achievements include establishing agricultural input businesses across two outlets and generating revenue of INR 199.63 lakhs, thus enhancing the economic resilience and cohesion within the tribal farming community.Item Game on!: How gamified loyalty programs boost customerengagement value by Kallol Das(Elsevier, 2021) Das, KallolItem Impact of augmented reality on the online purchase behaviour of Generation Y: An Indian perspective by Ishita Bhattacharya and Kallol Das(Tolani Institute of Management Studies, 2015) Das, KallolItem Magic films: The case of an Indian start-up by Kallol Das, M. Chatterjee and U.T. Rao(2012) Das, Kallol; Rao, U.T.Item Past, present and future of research inrelationship marketing: A machine learning perspective by Kallol Das and Yogesh Mungra(Emerald Group of Publishing Ltd., 2022) Das, Kallol; Mungra, YogeshItem Plugged into the future: How immersive technologies are changing service experiences?(Emerald Group Publishing Ltd., 2025) Pande, Tanushree; Das, KallolItem Relationship marketing and CRM in Indian retail banking by Kallol Das(Lambart Academic Publishing: Deutschland, 2011) Das, KallolItem Role of culture in consumer marketing: Theoretical roots and thematic trajectories(Sage, 2023) Das, KallolItem School Transformation Program Impact Assessment: With Yuva Unstoppable(MICA, 2025) Srivastava, Ishaan; Vasavada, Nupur; Agarwal, Kanishk; Tiwari, Pooja; Das, Kallol; Joshi, HemangYuva Unstoppable is an NGO committed to driving transformative change in underserved communities across India. Founded in 2005 by Amitabh Shah, the organization was inspired by the vision of creating grassroots impact through education, health, and infrastructural development. In Thol, Yuva’s initiatives address pressing issues such as inadequate school facilities, lack of access to clean drinking water, and poor sanitation, aiming to uplift the community through sustained engagement and impactful interventions. Yuva’s philosophy emphasizes a collaborative approach, involving local stakeholders, school authorities, and students themselves. By aligning its efforts with government schemes and mobilizing corporate partnerships, Yuva ensures that its projects are both scalable and sustainable. This section delves into the specific contributions of Yuva in Thol, analyzing the outcomes of its initiatives and exploring avenues for further improvementItem Smartphone gaming in Indian generation Y By Debapriyo Banerjee and Kallol Das: An exploration(Romanian Journal of Marketing, 2015) Das, KallolItem Understanding airline brand equity drivers: lessons from a multiple case study by Kallol Das, Karman Khanna and Surankita Ganguly(Hellenic Aviation Society, Athens, 2017) Das, Kallol; Khanna, Karman