Browsing by Author "Dutt, Ashutosh"
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Item A flexible online learning innovation: 30/45 + 36/6 MICA model(Routledge, 2024) Dutt, AshutoshItem Crafting clarity: Leveraging large language models to decode consumer reviews(Elsevier Ltd., 2024) S.V., Praveen; Dutt, AshutoshItem Develop a Business Plan For Sector-Wise Self-Help Groups - Rajkot With Gujarat Livelihood Promotion Company (GLPC)(MICA, 2025) Khanduri, Aayush; Chaudhary, Akshansh Singh; Jaiswal, Ishika; S, Parvathy; Ridhima; Dashora, Riyanshi; Dutt, Ashutosh; Basiya, Virendrakumar BichhubhaiThe GLPC works by creating partnerships between large industries and Sakhi Mandal or Self-Help Groups. These SHG’s are collectives formed by the villagers at various levels in order to gain financing for projects. These are Micro enterprise groups with 10-12 members in each SHG. They are provided with a loan by the government and these funds are then used to finance the SHG members’ business ventures. The purpose of these SHG’s is to promote small savings and uplift the women of these villages and enable them to start their own businesses. Our problem was to develop business plans for sector wise SHG’s. We realized that the current classification of SHG’s was based primarily on how long the SHG had been operating. This did not seem like a holistic approach and hence, we decided to find other metrics that could be used to evaluate the success of an SHG. Our second key takeaway was that there is a lot of saturation in terms of these SHG members sales. The successful SHG’s that have cracked the formula to sell have now reached a plateau where their sales are already reaching their complete market. This market size is due to the SHG members operating the business only locally. Hence, one key avenue for expansion was online e-commerce. We also identified SHG’s from various categories of products/services such as Drone Pesticide Service to Handicraft Product Sellers. We tried to understand the cost of raw materials, margins, cost of procurement, logistic expenses, etc along with their channels of sales and marketing. We also tried to find limitations related to the manpower hours required to create these products and scope for expansion and scaling of the team. Furthermore, there were cultural barriers and other household duties that the SHG members were unwilling to forego to scale their businesses. The challenge was trying to find a balanced approach where they could cater to all these needs.Item Effects of political advertising: A research agenda by Ashutosh Dutt & Varsha Jain(Elsevier, 2023) Dutt, Ashutosh; Jain, VarshaItem Explaining the emergence and sustainability ofpolitical movement parties: Maintaining power equilibrium between governance and citizens by Ashutosh Dutt & Ashima Mahto(Allied Publishers, 2023) Dutt, Ashutosh; Mahto, AshimaItem Exploring the gender gap in voter turnout in the 2022 Gujarat assembly election: Exploring the gender gap in voter turnout in the 2022 Gujarat assembly election(Transnational Press, 2024) Dutt, Ashutosh; Mahto, AshimaItem How to identify data anomalies and clean data by Ashutosh Dutt(Sage Publications Ltd., 2023) Dutt, AshutoshItem Information Technology initiatives in Rural India for the extension worker(Mudra Institute of Communications, Ahmedabad, 2006) Dutt, Ashutosh; Arbind SinhaItem Pedagogical innovations in management education in the 21ST century: A review and research agenda by Ashutosh Dutt(Elsevier, 2024) Dutt, AshutoshItem Proposing a framework of Observe–Hypothesize–Challenge–Resolve (OHCR) teaching moves for knowledge construction in marketing pedagogy: An abstract by R. Ranjit Raj & Ashutosh Dutt(Springer, 2020) Raj, Ranjit R.; Dutt, AshutoshItem The future of marketing and communications in a digital era: Data, analytics and narratives(Routledge, 2024) Dutt, AshutoshItem Two Decades of Political Advertising (2001-2021): A bibliometric clustered analysis by Varsha Jain, Ashutosh Dutt & Damini Gupta(Elsevier, 2022) Jain, Varsha; Dutt, Ashutosh; Gupta, Damini Goyal