Research Articles
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This collection provides access to the bibliographical information of research articles and papers published by the Faculty Members, Research Scholars, and Staff of MICA which are published in scholarly journals and conference proceedings. These publications are mostly indexed in SCOPUS, Web of Science, UTD, ABDC, FT50, ABS etc.
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Item The boredom industry by Nirmal Goswami: White paper(Mudra Institute of Communications, Ahmedabad (MICA), 1995) Goswami, NirmalItem Sport is the new opium of the people by Nirmal Goswami(Mudra Institute of Communications, Ahmedabad (MICA), 1996) Goswami, NirmalItem It is no substitute: Whilte paper by Niramal Goswami(Mudra Institute of Communications, Ahmedabad (MICA), 1996) Goswami, NirmalItem Wretched of the world by Nirmal Goswami: White paper(Mudra Institute of Communications, Ahmedabad (MICA), 1996) Goswami, NirmalItem The convertible liquidity of patriotism by Nirmal Goswami(Mudra Institute of Communications, Ahmedabad (MICA), 1996) Goswami, NirmalItem Tween customer by Dwarika Prasad Uniyal(The Economic Times (17/10/2000), 2000) Uniyal, Dwarika PrasadItem Atmospheric: space design by P.K. Sinha and Dwarika Prasad Uniyal(P.O.P Today (2001: Vol.01, No.06, October-November), 2001) Uniyal, Dwarika PrasadItem The truth about P.O.P by P.K. Sinha and Dwarika Prasad Uniyal(P.O.P Today (2001: Vol.01, No.04, June-July), 2001) Uniyal, Dwarika PrasadItem Sweet victory for PoP: GuestSpeak by P.K.Sinha and Dwarika Prasad Uniyal(P.O.P Today (2001: Vol.02, No.01, December-January), 2001) Uniyal, Dwarika PrasadItem Sleeping with enemy by P.K. Sinha and Anuj Kumar Sinha(Journal of Best Practices in Media and Marketing (2001: Vol. 02, NO. 04, November), 2001) Sinha, Anuj KumarItem Today ads are technically way ahead of what we did in the 70s: Interview of S.R. Ayer(Mudra Institute of Communications, Ahmedabad (MICA), 2001) Ayer, S.R.Item Reality check by P.K. Sinha and Dwarika Prasad Uniyal(P.O.P Today (2001: Vol. 01, No. 05, August-September), 2001) Uniyal, Dwarika PrasadItem Family and social influences in buying decision making: a study of television by Seema Gupta and D.S. Chundawat(Decision (2002: Vol. 29, No. 02, July - December), 2002) Gupta, SeemaItem The retail pill by Dwarika Prasad Uniyal, Aman Dayal, Manasi Jagdish, Nayana, Mukherjee, Sonali Goenka, Ashish Roshi, Rajesh Sharma, Shilpi Kapoor, Swati Singh and(P.O.P Today (2002: Vol. 02, No. 05, February-March), 2002) Uniyal, Dwarika Prasad; Jagdish, Manasi (Student-MICA); Dayal, Aman (Student-MICA); Mukherjee, Nayana (Student-MICA); Goenka, Sonali (Student-MICA); Roshi, Ashish (Student-MICA); Sharma, Rajesh (Student-MICA); Kapoor, Shilpi (Student-MICA); Singh, Swati (Student-MICA)Item Family roles and social influences in buying decision making: A study of refrigerator by Seema Gupta and D.S. Chundawat(NMIMS Management Review, 2002) Gupta, SeemaItem Radio renaissance by P.K. Sinha and Anuj Kumar Singh(Journal of Best Practices in Media and Marketing (2002: Vol. 03, No. 01, April), 2002) Singh, Anuj KumarItem Analysis of ethical perceptions of current business practice and circumstantial-self-behaviour among management students by Jatin Pancholi and Keyoor Purani(NMIMS Management Review (2002: Vol. XIV, No. II, July - December), 2002) Purani, KeyoorItem The psyche behind the steamy cuppa by Dwarika Prasad Uniyal(P.O.P Today, 2002) Uniyal, Dwarika PrasadItem The tween shopper by Dwarika Prasad Uniyal and P.K. Sinha(Journal of Best Practices in Media and Marketing (2002: Vol. 03, No. 02, November), 2002) Uniyal, Dwarika PrasadItem Deciding where to buy: store choice behaviour of Indian shoppers by Piyush Kumar Sinha, Arindam Banerjee and Dwarika Prasad Uniyal(Vikalpa (2002: Vol. 27, No. 02, April-June), 2002) Uniyal, Dwarika Prasad