Research Articles
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This collection provides access to the bibliographical information of research articles and papers published by the Faculty Members, Research Scholars, and Staff of MICA which are published in scholarly journals and conference proceedings. These publications are mostly indexed in SCOPUS, Web of Science, UTD, ABDC, FT50, ABS etc.
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Item 10 and 10 by Satish C. Pandey(Smart Manager (2004: Vol. 02, No. 03, July-September), 2003) Pandey, Satish C.Item A coherent metasynthesis of blue ocean strategy (BOS) using grounded theory approach by Sooraj Aamboodiri(Allied Business Academies, 2019) Namboodiri, SoorajItem A comparative assessment of migrant and indigenous entrepreneurs on regional development: A case of Odisha, India by Subrat Sarangi(Wiley-Blackwell Publishing Ltd., 2021) Sarangi, SubratItem A decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah(Elsevier, 2021) Bezbaruah, Subhalakshmi; Jain, VarshaItem A descriptive study of Facebook uses among Indian students by Rahul Gadekar, Pradeep Krishnatray and Shubhra Gaur(Media Asia (2012: Vol. 39, No. 03), 2012) Gadekar, Rahul; Krishnatray, Pradeep; Gaur, ShubhraItem A dual-system approach to understanding "generation Y" decision making by V. Viswanathan and Varsha Jain(Journal of Consumer Marketing (2013: Vol. 30, No. 06), 2013) Jain, VarshaItem A Frequency based causality approach for the yield spread as a leading indicator of economic activity - Evidence from India(Serials Publications Pvt. Ltd., 2016) Bhanja, NiyatiItem A Historical Analysis of the US Stock Price Index Using Empirical Mode Decomposition over 1791-2015. By Aviral K. Tiwari, Arif B. Dar, Niyati Bhanja, and Rangan Gupta(KIEL Institute for the World Economy, 2016) Bhanja, NiyatiItem A kitchen of one's own by Rita Kothari(Ahmedabad Mirror, 2010) Kothari, RitaItem A multi-stakeholder perspective of relationshipmarketing in higher education institutions by Varsha Jain and Himani Sharma(Taylor and Francis (Routledge), 2022) Jain, Varsha; Sharma, HimaniItem A new route to consumer understanding by Keyoor Purani(USP Age (2004: Vol. 01, No. 08, July-July), 2004) Purani, KeyoorItem A polycentric approach to comparative research: Reflections on an international youth media participation study. By Manisha Pathak-Shelat(Journal of Children and Media, 2015) Pathak-Shelat, ManishaItem A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling by Varsha Jain(Taylor and Francis, 2022) Jain, VarshaItem A qualitative study on media consumption practices in rural in India: A study of four villages by R. K. Renin Singh and Rasananda Panda(Sardar Patel University, 2015) Renin, R. K.; Panda, RasanandaItem A story of contradiction by Dwarika Prasad Uniyal(USP Age (2007: Vol. IV, No. 11, October), 2007) Uniyal, Dwarika PrasadItem A study of spillovers in banking indices of India and the US using VAR-M-GARCH approach by Sunita Mall(Indian Institute of Finance, 2022) Mall, SunitaItem A study on big data analytics and innovation: From technological and business cycle perspectives by Vinod Kumar(Elsevier, 2024) Kumar, VinodItem Accessibility and credibility on information sources for marketing communications in rural markets by Krishna Kanabar and Hemant Trivedi(Pragati, 2008) Trivedi, Hemant C.; Kanabar, KrishnaItem Achieving Inter-Gender Communication Effectiveness Organisations by Shubhra P. Gaur(Vision, 2006) Gaur, Shubhra