Dissertations and Thesis
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This collection offers Dissertations and Dhesis submitted by Graduating students from PGP or PhD Programme of MICA.
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Item Packaging sells... and how!(Mudra Institute of Communications Ahmedabad, 1996) Jeswani, Kunal; Nirmal GoswamiItem Sales promotion...mastering the googly(Mudra Institute of Communications, Ahmedabad, 1996) Sharad Mathur; Nirmal GoswamiItem Consumption value decision making process(Mudra Institute of Communications, Ahmedabad, 1996) Sushant Dash; Sushant DashItem The significance of brand image in the final purchase decision : a study of the effect of branding on consumer behaviour(Mudra Institute of Communications, Ahmedabad, 1996) Gurkeerat Singh Virk; Gurkeerat Singh VirkItem Integrated marketing communications : is it inevitable to a successful Indian corporate ?(Mudra Institute of Communications, Ahmedabad, 1996) Pradeep P. Suthan; Nirmal GoswamiItem Self regulation in advertising(Mudra Institute of Communications, Ahmedabad, 1996) Alpana Datt; Nirmal GoswamiItem Television audience : an attempt at psychographic segmentation(Mudra Institute of Communications, Ahmedabad, 1996) Amit Raj; Pradip ChakravartyItem The need for a dialogue : a study on client-agency relationship(Mudra Institute of Communications, Ahmedabad, 1996) Siddharth Deshmukh; Nirmal GoswamiItem Consumer sales promotion : a view to a kill(Mudra Institute of Communications, Ahmedabad, 1996) Vivek Kumar; Nirmal GoswamiItem Packaging v/s price sensitivity : a case of tea industry(Mudra Institute of Communications, Ahmedabad, 1996) Sandeep Arora; Suraj CommuriItem Pricing behaviour of television commercial time(Mudra Institute of Communications, Ahmedabad, 1996) Nagaraj K.; Pradip ChakravartyItem A study on advertisement effectiveness(Mudra Institute of Communications, Ahmedabad, 1996) Himanshu Vashishtha; Suraj CommuriItem Who's sales promotion is it ?(Mudra Institute of Communications, Ahmedabad, 1996) Rashmi Kaharayat; Nirmal GoswamiItem Knowledge gap and development information : a study of rural audience(Department of Communication and Journalism, 1996) Reddy, M. Srinath; P. L. Vishwehwar RaoItem An ode to those at the threshold : the story of the urban, working middle class women of West Bengal(Mudra Institute of Communications, Ahmedabad, 1996) Arundhati Ghosh; Nirmal GoswamiItem Finding the best fit : the communication mix used by the hotels industry of India(Mudra Institute of Communications, Ahmedabad, 1996) Aparna Mathur; Nirmal GoswamiItem Qualitative and quantitative evaluation of publications(Mudra Institute of Communications, Ahmedabad, 1996) Basant Raj Singh Rathore; Pradip ChakravartyItem Readership profile of outlook(Mudra Institute of Communications, Ahmedabad, 1996) Madhusudan N.; Pradip ChakravartyItem Colours of wars(Mudra Institute of Communications, Ahmedabad, 1996) Sonia Sunil Vaidya; Arun ShankarItem Event sponsorship : a critical tool in brand building(Mudra Institute of Communications, Ahmedabad, 1996) Kaustuv Ghosh; Nirmal Goswami