Dissertations and Thesis
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This collection offers Dissertations and Dhesis submitted by Graduating students from PGP or PhD Programme of MICA.
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Item 1. Metaphors and narratives in Indian advertising(Mudra Institute of Communications Ahmedabad, 2011) Iyer, Vasant; Falguni V. OzaItem 240 degree analysis of sponsored event(Mudra Institute of Communications Ahmedabad, 2005) Lamba, Pradeep; Shubhra GaurItem A brand-product fit study(Mudra Institute of Communications, Ahmedabad, 1998) P.Ganga Ganapathi; Vijay NagrareItem A brief study of change in consumption behavior pattern and attitude towards non-alcoholic functional beverages in pandemic and post-pandemic times(Mudra Institute of Communications, Ahmedabad, 2022) Raj, Anshul; Niyati BhanjaItem A case for corporate reputation management in India(Mudra Institute of Communications, Ahmedabad, 2001) Vidya Sankarnarayan; Milan AgnihotriItem A case study of farmer suicide discussion in Indian print media(Mudra Institute of Communications, Ahmedabad, 2012) Dubey, Sheeva Yamunaprasad; Arbind SinhaPublication A Celebration of Women’s Strength and Science at IASEW’s Event(newzdaddy.com, 2025-03-08)The chief guests of the program were ISRO scientist Aasiya Topiwala, Mica University Communication Professor Pooja Thomas, and Anant National University Professor Sharmila Sagara. They praised the contributions and service activities of women in STEM. Furthermore, dynamic conversations were held, leading to insights into how grassroots women are breaking barriers and creating solutions for tomorrow in STEM and allied fields.Item A comparative analysis of the factors affecting brand preferences of urban and rural consumers(Mudra Institute of Communications, Ahmedabad, 2010) Ahmed, Almas Shafiq; Rajneesh KrishnaItem A comparative on buying behaviour of generation Y and generation Z in India(Mudra Institute of Communications, Ahmedabad, 2018) Kaul, Madhulika; Kallol DasItem A comparative study of international and Indian beer consumption culture and its implications on the marketing and communication strategy for the India market(Mudra Institute of Communications, Ahmedabad, 2010) Agrawal, Vineet; Deval KartikItem A comparative study of the consumption pattern of personal care herbal producs in FMCG category among teenaged girls and middle aged women in metro cities in India(Mudra Institute of Communications, Ahmedabad, 2018) Jindal, Deepika; Anjali BansalItem A Compare and contrast study of the account planning systems used by JWT and Mudra Communication Ltd.(Mudra Institute of Communications, Ahmedabad, 1999) Ashutosh Wakankar; K. VenkataramanItem A comparison of non-TVC advertising across platforms(Mudra Institute of Communications, Ahmedabad, 2006) Singh, Ashutosh; Tara NairItem A comparison of offline and online store brand loyalty in the fashion segment in India(Mudra Institute of Communications, Ahmedabad, 2018) Ramakrishnan, Shreya; Anita BaslingappaItem A comparison of the communication strategy undertaken by national retail brands and their franchisees(Mudra Institute of Communications, Ahmedabad, 1999) Menon, Sandhya; K. VenkataramanItem A comparison of two ad testing methodologies(Mudra Institute of Communications, Ahmedabad, 2001) Sonal Narain; P. K. SinhaItem A comparitive analysis of elections in India since 1951 and their impact on the voting behavior and development of India(Mudra Institute of Communications, Ahmedabad, 2013) Yadav, Manas Mukul; Arbind SinhaItem A consumer behaviour study for fragrance cosmetics(Mudra Institute of Communications, Ahmedabad, 1998) Bhavani Venkataraman; Pradeep KrishnatrayItem A consumer driven analysis of the Indian organic food and beverage industry(Mudra Institute of Communications, Ahmedabad, 2014) Agarwal, Puhoop; Rohit TrivediItem A consumer expectancy study on retail outlets(Mudra Institute of Communications, Ahmedabad, 1997) Shiwani Kapur; Pradeep Krishnatray