Books/Book Chapters
Permanent URI for this collection
Browse
Browsing Books/Book Chapters by Issue Date
Now showing 1 - 20 of 189
Results Per Page
Sort Options
Item Use of CDS/ISIS in MICA library by Shailesh R. Yagnik(1996) Yagnik, Shailesh R.Item Global regulatory imperatives and small firms: the case of India pharmaceuticals by Keshab Das and Tara S. Nair(Routledge, 2004) Nair, Tara S.Item Role of communication in strengthening brand relationship by Deval Kartik(Excel Books, New Delhi, 2004) Kartik, DevalItem Comparative study of building media brands in India by Chanchal Shaktawat(Excel Books, New Delhi, 2004) Shaktawat, ChanchalItem Extending brands in the Indian market by Nilmadhab Mandal(Excel Books, New Delhi, 2004) Mandal, NilmadhabItem Role of customer relationship management in building retail brands by Mini Mathur(Excel Books, New Delhi, 2004) Mathur, MiniItem Branding procedure for library and its products and services by Shailesh R. Yagnik(Excel Books, 2005) Yagnik, Shailesh R.Item Internal marketing model for strategic HRM by Shubhra Gaur(Institute of Management Nirma University of Science and Technology Ahmedabad, 2005) Gaur, ShubhraItem ICICI Bank, India by Tara Nair, M.S. Sriram and Vishwanath Prasad(Practical Action, 2005) Nair, Tara S.Item One-to-one marketing: are Indian companies ready? by Keyoor Purani(Excel Books, 2005) Purani, KeyoorItem Role of humour and sex in breaking the advertising clutter by Falguni Vasavada Oza(2005) Vasavada-Oza, FalguniItem Boring Indian managers: case discussion by Gautam Raj Jain(Business World, 2006) Jain, Gautam RajItem Media matters: Issues and perspectives edited by Tara Nair 2006(Mudra Institute of Communications, Ahmedabad (MICA), 2006) Nair, Tara S.Item Case Discussion: Boring Indian Managers" by Gauram Raj Jain(Business World: New Delhi, 2006) Jain, Gautam RajItem Shaping Organisational Strategies: Future perspectives, concepts and cases by Gautam Raj Jain an Atul Tandan(Response Books, New Delhi, 2006) Jain, Gautam Raj; Tandan, AtulItem Value-identity model for communication effectiveness in organisation by Shubhra P. Gaur(Tata McGraw-Hill Publishing Company Limited-New Delhi, 2007) Gaur, ShubhraItem The translation of dalit literature into English by Rita Kothari(Continnum International Publishing Group: London, 2007) Kothari, RitaItem Managing retailing by Piyush Kumar Sinha and Dwarika Prasad Uniyal(Oxford University Press: New Delhi, 2007) Uniyal, Dwarika Prasad; Sinha, PiyushItem Crossing the sea: nineteenth century travelogues in Gujarat by Rita Kothari(Sahitya Akademy: New Delhi, 2008) Kothari, Rita