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Item A conceptual framework of brand co-governance in the digital age(Routledge, 2024) Jain, Varsha; Salunke, ParthItem A content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe Joseph(Macmillan, 2008) Jain, Varsha; Dsouza, Alan; Sudha, Mari; Joseph, JoeItem A flexible online learning innovation: 30/45 + 36/6 MICA model(Routledge, 2024) Dutt, AshutoshItem A study on corporate reward structure. By Kinjal Shukla, Anushree Karani and Rasananda Panda(2015) Shukla, Kinjal; Karani, Anushree; Panda, RasanandaItem Adolescent health: Participation, community, and communication as the key for RKSK programs in rural Gujarat by Manisha Pathak-Shelat and Priyanki Choudhury(Springer, 2022) Choudhury, Priyanki; Pathak-Shelat, ManishaItem AI adoption in Universities in emerging economies: Prospects, challenges and recommendations by Himani Sharma(Palgrave Macmillan, 2022) Sharma, HimaniItem All equally real: Femininities and masculinities today by Anna Pilinska and Harmony Siganporia(2014) Siganporia, HarmonyItem Anxiety in immersive world: A self-presentational perspective of facebook use by Mayank Kumar(Springer, 2024) Kumar, MayankItem Artificial intelligence in customer service: An introduction to the next frontier to personalized engagement by Varsha Jain(Palgrave Macmillan, 2023) Jain, VarshaItem Artificial intelligence in customer service: The next frontier for personalized engagement by Varsha Jain(Palgrave Macmillan, 2023) Jain, VarshaItem Asian modernity and the post-human future: Some reflections(Routledge: New York, 2016) Sreekumar, T.T.Item Behavioural economics: A rich and a movable feast by Rasananda Panda, & Maitrey Purohit(2015) Panda, Rasananda; Purohit, MaiteryItem Bengali into Gujarati: unequal transaction by Rita Kothari(Pencraft International: New Delhi, 2010) Kothari, RitaItem Bilateral trade to redefine Sino-Indian relations by R. K. Renin Singh and Rasananda Panda(2017) Renin, R. K.; Panda, RasanandaItem Boring Indian managers: case discussion by Gautam Raj Jain(Business World, 2006) Jain, Gautam RajItem Branding and disruptive innovation: Owning game-changing subcategories(Wiley India Pvt. Ltd., 2024) Jain, VarshaItem Branding procedure for library and its products and services by Shailesh R. Yagnik(Excel Books, 2005) Yagnik, Shailesh R.Item Branding the experiences : semiotics exploration of retail outlets by Manaswini Acharya and Mini Mathur(Macmillan Publishers: New Delhi, 2008) Acharya, Manaswini; Mathur, MiniItem Bringing Islamic finance to India: Is the time right(Excellent Publishing House: New Delhi, 2016) Panda, RasanandaItem Case Discussion: Boring Indian Managers" by Gauram Raj Jain(Business World: New Delhi, 2006) Jain, Gautam Raj