MUDRA Institute of Communications, Ahmedabad (MICA), has introduced the Social Media Influencer Programme, a 25-week online course designed to help aspiring and existing digital creators build sustainable, strategy-driven careers in the creator economy. According to MICA, the initiative seeks to bridge a growing skills gap in India’s fast-expanding creator ecosystem, which forms part of a global industry valued at over USD 250 billion. The course aims to merge academic insight, business strategy, and practical industry exposure to prepare participants for long-term success in the digital space.
The programme will train participants in personal branding, content strategy, and the use of emerging technologies such as generative AI for scalable content creation. It will also focus on developing skills in brand collaborations, revenue generation, and audience engagement across multiple platforms.