Browsing by Author "Gupta, Shaphali"
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Item Consequences of multigenerational services adoption behavior: Global client engagement by Shaphali Gupta(American Marketing Association and Sage Publishing, 2023) Gupta, Shaphali; Kumar, V.Item Dark side narratives of online brand communities: A scoping review of the literature(Excel India Publishers, 2022) Gupta, ShaphaliItem Design thinking approach in international markets: Implications for the movie industry(Academy of International Business, 2023) Gupta, ShaphaliItem Digital analytics: Modeling for insights and new methods by Shaphali Gupta(Inder ScienceDirect, 2020) Gupta, Shaphali; Kumar, V.Item Emerging market retail: Transitioning from a product-centric to a customer-centric approach by Shaphali Gupta(Elsevier, 2021) Gupta, ShaphaliItem Forces behind the adoption of OTT gaming platforms amongst gen z and millennials(Excel India Publishers, 2022) Gupta, ShaphaliItem Generative AI in marketing: Promises, perils, and public policy implications(American Marketing Association, 2024) Kumar, V.; Gupta, ShaphaliItem Leveraging the role of social media platform data in enhancing the effect of cause-related marketing(Excel India Publishers, 2022) Gupta, ShaphaliItem Leveraging the role of social media platform data in enhancing the effect of cause-related marketing(Taylor & Francis Ltd., 2025) Gupta, ShaphaliItem Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies by Shaphali Gupta(Elsevier, 2023) Gupta, Shaphali; Kumar, V.Item Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics by Shephali Gupta(Palgrave Macmillan, 2023) Gupta, Shaphali; Kumar, V.Item More the merrier: Understanding the effect of available content choices over willingness to pay for over the top subscriptions by Shaphali Gupta and Pooja Shrivastava(Wiley, 2023) Gupta, Shaphali; Shrivastava, PoojaItem New-age technologies-driven social innovation: What, how, where, and why by Shaphali Gupta(Elsevier, 2019) Gupta, Shaphali; Kumar, V.Item Reverse innovation: A conceptual framework by Suresh Malodia and Shaphali Gupta(Springer, 2019) Malodia, Suresh; Gupta, ShaphaliItem The impact of sustainability-based marketing on consumer buying behaviour on quick-commerce(Allied Publishers Pvt. Ltd., 2025) Gupta, Yashi; Majumder, Shreejita; Shukla, Yashasvi; Gupta, Shaphali; Trivedi, RushabhItem The role of creativity and culture for transformational management in a changing world by Shaphali Gupta(Elsevier, 2022) Gupta, ShaphaliItem Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view(Elsevier, 2024) Kumar, V.; Gupta, Shaphali