Browsing by Author "Malodia, Suresh"
Now showing 1 - 20 of 21
Results Per Page
Sort Options
Item Activating green airport actions: Promoting eco-friendly choices for sustainable travel through commitment and consistency(Emerald Group Publishing Ltd., 2025) Malodia, SureshItem Antecedents and consequences of open innovation: a conceptual framework by Suresh Malodia(Emerald Group Publishing Ltd., 2023) Malodia, SureshItem Born global: Antecedents and consequences of innovation capabilities by Suresh Malodia(Springer, 2023) Malodia, SureshItem Can Alexa serve customers better? AI-driven voice assistant service interactions by Suresh Malodia(Elsevier, 2022) Malodia, SureshItem Creating a marketing plan for SVP Hospital(MICA, 2023-02) Mehta, Janhavi; Shah, Harshi; Shah, Mihir; Rathore, Rukhman Singh; Malodia, Suresh; Patel, ParimalIn order to create a marketing plan for SVP Hospital, we conducted on ground research in a very extensive manner and talked to a lot of stakeholders to have a comprehensive understanding of the project. We have successfully completed two immersions during the course of this project, conducted extensive secondary research and brainstormed campaigns and marketing strategy to best achieve the results for our client.Item Dus Dishaa’s(MICA, 2021) T R, Raghuveer; Narang, Rhea; Agarwal, Tanya; Kukreja, Uditi; Suba, Vandan; B, Vikash; Malodia, Suresh; Gupta, KavitaDusDishaa is a venture based in Prayagraj which provides fascinating experiences around the city through heritage walks, tours and excursions, local and traditional cuisine experiences. They also engage with local art forms, artists, and memorabilia while promoting heritage appreciation. Dr Kavita Gupta, the founder, wears many hats and loves exploring Allahabad with both the locals and tourists to understand the multi layers of the city. She is presently an Associate Professor at Rishihood University, Sonipat and a heritage entrepreneur. She has shared her enthusiasm with students through education at several institutions like the Entrepreneurship Development Institute Gandhinagar, GBPSSI at Allahabad University and Banaras Hindu University. Through Dus Dishaa, Kavita hopes to foster culture and heritage appreciation through rooted tours.Item Extended valence theory perspective on consumers' e-waste recycling intentions in Japan by Suresh Malodia(Elsevier, 2021) Malodia, SureshItem Field experiments in marketing research: A systematic methodological review by Suresh Malodia(Emerald Group Publishing Ltd., 2023) Malodia, SureshItem Future of e-Government: An integrated conceptual framework by Suresh Malodia(Elsevier, 2021) Malodia, SureshItem Going the extra mile, now or after a while: The impact of employee proactivity in retail service encounters on customers’ shopping responses by Suresh Malodia(Wiley-Blackwell Publishing Ltd., 2023) Malodia, SureshItem Going the extra mile, now or after a while: The impact of employee proactivity on consumer responses and the moderating role of time to contact(Excel India Publishers, 2022) Malodia, SureshItem How negative framing affects VR tourism adoption: Exploring the role of travel anxiety during crisis events by Suresh Malodia(Sage Publications Ltd., 2024) Malodia, SureshItem I love you, but you let me down!: How hate and retaliation damage customer-brand relationship by Suresh Malodia(Elsevier, 2021) Malodia, SureshItem Meme marketing: How marketers can drive better engagement using viral memes? by Suresh Malodia, Mr. Pranao Sinha, and Tanishka Tikoo(Wiley Blackwell Publishing, 2022) Malodia, Suresh; Sinha, Pranao; Tikoo, TaniskhaItem Reverse innovation: A conceptual framework by Suresh Malodia and Shaphali Gupta(Springer, 2019) Malodia, Suresh; Gupta, ShaphaliItem The metaverse as an opportunity for entrepreneurship and innovation(Sage Publications Ltd., 2025) Malodia, SureshItem The metaverse in the hospitality and tourism industry: Anoverview of current trends and future research directions by Suresh Malodia(Taylor and Francis, 2022) Malodia, SureshItem Unlocking social media success: How prosumers drive brand engagement through authentic conversations with consumers by Suresh Malodia(Wiley-Blackwell Publishing Ltd., 2024) Malodia, Suresh