Browsing by Author "Salunke, Parth"
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Item A conceptual framework of brand co-governance in the digital age(Routledge, 2024) Jain, Varsha; Salunke, ParthItem Dark sides of conversational artificial intelligence and its effect on consumer experience(Allied Publishers Pvt. Ltd., 2025) Kumar, Divyanshu; Salunke, Parth; Jain, VarshaItem Data processing and AI-Technology integration for personalized services by Gourav Roy, Varsha Jain, Parth Salunke(Palgrave Macmillan, 2023) Roy, Gourav; Jain, Varsha; Salunke, ParthItem Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach(Electronic Commerce Research, 2025) Salunke, Parth; Jain, Varsha; Mishra, TatsitaItem Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach by Varsha Jain & Parth Salunke(Elsevier Ltd., 2024) Jain, Varsha; Salunke, ParthItem Instagram marketing (2015-2021): A review of past trends, implications, and future research(Emerald Publishing Limited, 2022) Salunke, Parth; Jain, VarshaItem Luxury hospitality: A systematicliterature review and research agenda by Varsha Jain and Parth Salunke(Elsevier, 2023) Jain, Varsha; Salunke, ParthItem The future of education: lntention of professors to teach in metaverse classroom(Excel India Publishers, 2024) Mehta, Kush; Salunke, Parth