MI Impact

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http://ir.mica.ac.in/handle/123456789/5658
Rural and Urabn Immerson reports prepared by students

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Browsing MI Impact by Subject "branding"

Now showing 1 - 5 of 5
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    Allevents.in
    (MICA, 2018) Mulla, Aftabahmed; Srivastava, Utkarsh; Jain, Yashika
    The major problem that Allevents.in faces is that they don’t enjoy brand awareness among Indian consumers as they can among the foreign consumers. The problem statement that we are dealing with is about how to increase the brand awareness of All Events among consumers of Mumbai. The information that we had gathered till now points us in the direction that Allevents.in has strong competition with the likes of Events high, Bookmyshow when it comes consumer purchasing tickets for an event. Allevents.in also don’t possess significant amount of event organizers that sell their tickets through Allevents website. Allevents website faces also the challenge of high bounce rate as well the low average time spent on their website by the consumer.
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    Establishment of Smile Foundation as a thought leader
    (MICA, 2024) Verma, Manan; Mandowara, Mitanshi; Sahay, Ravija; Rao, Satvi
    Data analytics can be used by Smile Foundation to assess and comprehend the actual effects of their initiatives. They can gather information on various topics, including the number of educated children, the health improvements, and the financial results of their livelihood programs. By studying this data, they can determine what works well and where modifications are required. For instance, they can allocate resources more effectively if data shows that a particular educational program is more successful in a specific area.
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    Jaipur Rugs
    (MICA, 2018) Grover, Aanchal; Verma, Ananta; Kokate, Ketki
    Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. It’s purpose is to create beautiful lives for the customers, their families and friends, the artisans who create the products, and the employees. The holy grail of strategy for any firm especially retailers, is to create a store concept and experience that is so different and compelling that it renders competitors irrelevant — and then to implement that concept in such a way that core customers are bonded and the competitors find it hard to copy or react.
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    Re-Branding DusDishaa as a Heritage Tourism Organization
    (MICA, 2021) Mahajan, Atin; Srikanthan, Aditya; Arora, Madhavi; Samuel, Noble; Jain, Shashwat; Krishna, Yashasvi
    Dus Dishaa aims to reposition itself as a heritage explorer to appeal to a broader audience, especially the youth. The pandemic has highly impacted the business of Dus Dishaa, and it does not generate revenue during the off-season period. Dus Dishaa’s social presence currently does not translate to offline results, and footfall is not seen accordingly. Repositioning the organization’s image as ‘heritage explorer’ from just a heritage walk tour organizers by organizing on-ground events will increase the consumer engagement thus resulting in an increase in the brand awareness and thereby translating to increase in consumer outreach. Dus Dishaa is a venture based in Prayagraj which provides fascinating experiences around the city through heritage walks, tours and excursions, local and traditional cuisine experiences. They also engage with local art forms, artists, and memorabilia while promoting heritage appreciation. Dr Kavita Gupta, the founder, wears many hats and loves exploring Allahabad with both the locals and tourists to understand the multi layers of the city. Changing customer perception about the organization from being seen as a tour guide company to being perceived as a Heritage Enthusiast facilitator.
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    SEWA Bazaar
    (MICA, 2018) Agarwal, Mayank; Tiwari, Namrata; Goswami , Piyush
    The requirements of this project did require us to understand the way of the functioning of the SEWA model, the impact of SEWA on the millions of micro-entrepreneurs associated with it, and also the way in which the sourcing of the materials and the processing was done. This was an extensive task for which we decided to go with both Primary and Secondary sources of research. But before heading into the research, we decided upon the objectives and the sections that we were looking to cover. These included social media and web presence so that we could work on the strategy documents for both of them. Then the current business model to get a better grasp of things was actually working in SEWA. Also, the variety of work that was being produced at SEWA and how it was sold and marketed.