Browsing by Author "Kumar, V."
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Item Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation by V. Kumar(Palgrave Macmillan Ltd., 2021) Kumar, V.Item Climate change risks, sustainability and luxury branding: Friend or a foe by V. Kumar(Elsevier, 2023) Kumar, V.Item Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon? by V. Kumar(Palgrave Macmillan Ltd., 2022) Kumar, V.Item Consequences of multigenerational services adoption behavior: Global client engagement by Shaphali Gupta(American Marketing Association and Sage Publishing, 2023) Gupta, Shaphali; Kumar, V.Item Digital analytics: Modeling for insights and new methods by Shaphali Gupta(Inder ScienceDirect, 2020) Gupta, Shaphali; Kumar, V.Item Emergent research on business and society: An India-centric perspective(Transnational Press, 2024) Kumar, V.Item Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry by V. Kumar(Wiley-Blackwell Publishing Ltd., 2019) Kumar, V.Item Generative AI in marketing: Promises, perils, and public policy implications(American Marketing Association, 2024) Kumar, V.; Gupta, ShaphaliItem Identifying the Public's beliefs about generative artificial intelligence: A big data approach(IEEE Transactions on Engineering Management, 2025) Kumar, V.Item Impact of review narrativity on sales in a competitive environment by V. Kumar(Wiley-Blackwell Publishing Ltd., 2022) Kumar, V.Item Insight is power: Understanding the terms of the consumer-firm data exchange by V. Kumar(Elsevier, 2021) Kumar, V.Item Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation(Emerald Group Publishing Ltd., 2025) Kumar, V.Item Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies by Shaphali Gupta(Elsevier, 2023) Gupta, Shaphali; Kumar, V.Item Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics by Shephali Gupta(Palgrave Macmillan, 2023) Gupta, Shaphali; Kumar, V.Item Moving the stakeholder journey forward by V. Kumar(Springer, 2023) Kumar, V.Item New-age technologies-driven social innovation: What, how, where, and why by Shaphali Gupta(Elsevier, 2019) Gupta, Shaphali; Kumar, V.Item Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects by V. Kumar(Palgrave Macmillan Ltd., 2021) Kumar, V.Item Relating entertainment features in screenplays to movie performance: an empirical investigation by V. Kumar(Springer, 2021) Kumar, V.